Company-owned vs. independent coffee shops - Consumer choices
12 December 2018
The purpose of this study is to investigate how company owned (e.g. Starbucks, Costa Coffee, etc.) and independent coffee shops can attract customers. To identify the characteristics of the customers that visit the different types of coffee shops and what governs their decisions, a focus group was conducted and an online survey was designed.
Keywords
Ethical approval
The research is subject to ethical guidelines set out by the University of Leeds Research Ethics Committee (December 2018).
